Insights
Notes on online reputation,
from the ORMA team
How removal pathways actually work, what suppression can and can't do, and what's changed. Plain-English perspective from the people who do this work every day.
What employers see when they search your name (and how to prepare)
What employers see when they search your name: how pre-employment screening works in Australia, how to audit your results, and what to fix before you apply.
Read articleRemoving yourself from search engines: what is possible
How to remove yourself from search engines: what you can delete, what Google's and Bing's tools cover in Australia, and what needs suppression instead.
Read articleHow long does online reputation management take?
How long does online reputation management take? Typically three to six months, up to twelve on competitive queries; clear-grounds removals sometimes in weeks.
Read articleWhy a strong online presence matters for NDIS providers
Participants and families look you up before they choose. Why online presence matters for NDIS providers, and where to start once you're registered.
Read articleSextortion in Australia: what to do, who can help
Almost 1 in 6 Australians have faced sextortion threats. The first-hour playbook (don't pay, save evidence, report), the under-18 pathway, the deepfake shift, and what the law actually does.
Read articleHow to respond to a damaging news article in Australia
The decision framework: read the article forensically, preserve evidence, map the five pathways, sequence them deliberately, and avoid the moves that make it worse.
Read articleRight of reply in Australia: what it is and when it works
There's no statutory right of reply in Australia. What the lever actually rests on, the four forms a reply takes, when requests land, and when they backfire.
Read articleThe eSafety Commissioner takedown process, explained
What the Online Safety Act 2021 schemes cover (image-based abuse, cyberbullying, adult cyber abuse), what eSafety can't do, how to report, and where paid help fits.
Read articleHow online reputation management actually works in Australia
Four pathways (removal, suppression, legal coordination, long-term protection), how an engagement actually runs, realistic timelines, and what ORM doesn't do.
Read articleDefamation in Australia: what does and doesn't qualify
The legal framework, the three elements, the serious-harm test, the defences, the concerns-notice process, and what defamation doesn't cover.
Read articleHow to remove or suppress negative Google search results: the realistic options
Google's removal tools are narrow. Most damaging results need source-level action or suppression. Which pathway applies when, how long each takes, and what to avoid.
Read articleWhy that old news article still ranks for your name
News articles win on domain authority, topical relevance, and content stability. Why age alone doesn't demote them, why your current presence isn't beating them, and what suppression actually requires.
Read articleReputation management cost in Australia: what actually drives the price
What drives cost (volume, content type, query competitiveness, urgency, legal coordination), engagement models, what's not included, and the pricing red flags to watch for.
Read articleThe Australian Press Council complaint process: a walkthrough
What the APC actually is, when it's the right pathway, the four-stage complaint process, what the Council can require, and how to prepare a complaint that succeeds.
Read articleCan news articles be removed from Google? The realistic answer
Sometimes, depending on the facts. Three buckets (removable, negotiable, not removable), the Australian legal context, and what to do when the article can't come down.
Read articleWhy Online Reputation Management Matters More Than Ever
Why online reputation has become critical infrastructure for Australian careers and businesses, and what employers see when they search your name.
Read articleWhy Removing Negative Online Content Is So Difficult
An honest look at why content removal isn't always possible, what publishers and platforms can do, and what moves the needle when removal isn't an option.
Read articleGot a situation we haven't covered?
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