About ORMA
An Australian online reputation management firm
ORMA (Online Reputation Management Australia) pursues removal and builds search suppression of damaging news articles, search results and other online content for individuals and businesses across Australia.
Who we are
The company behind ORMA
ORMA is the trading name of Reputation Management Australia Pty Ltd, ABN 53 619 289 208. We are an Australian business and we work with clients Australia-wide.
People come to us when something damaging shows up when others search their name or business: an old news article, defamatory posts, personal information, or results that no longer reflect who they are. Most clients have more than one piece of content to deal with. Our work is to find every legitimate way to have that content taken down, and to build accurate content that pushes it down in search results where it can't be.
5,436+ Australians have engaged ORMA. You can reach us at info@orma.com.au or through our contact form.
What we do
- Submit removal requests to platforms, hosts and search engines where content breaches their policies or Australian law.
- Coordinate with your legal counsel on defamation, image-based abuse and other matters with legal grounds, including eSafety Commissioner pathways.
- Build search suppression: accurate content, positive SEO on existing material, and a credible presence under your name or business.
- Address personal information showing in search results.
- Monitor your search results during and after an engagement and respond as new content surfaces.
What we don't do
Promise outcomes
No one can guarantee that content will come down or stay off page one. We pursue every legitimate pathway and tell you honestly what is and isn't realistic.
Remove reviews
We don't offer a review removal service. Where reviews are the issue, the workable paths are search suppression on branded queries, or legal pathways if defamation grounds exist.
Contact news publishers for you
Correction, reply and removal requests to a news outlet are made by you or your lawyer. We run the search side: platform and search engine requests where grounds exist, and suppression.
Give legal advice
We aren't a law firm. Where a matter needs legal input, we work alongside your lawyer.
How an engagement runs
From assessment to ongoing protection
The full detail is on how it works, and worked examples are in our case studies.
- 01
Free assessment
You send us the content you're concerned about. Within one business day, our Australian team sets out the realistic options across removal and suppression.
- 02
Tailored strategy
A plan built around the specific content, platforms, jurisdiction and available evidence, with an honest read on timeline and likely outcomes.
- 03
Action
Removal requests, legal coordination with your counsel, content production and suppression work, often several in parallel.
- 04
Ongoing protection
We monitor for new content and reinforce the accurate footprint under your name over time.
How our guides are written
The guides on this site are written by ORMA from the matters we work on, and are published under the company name.
Each guide shows the date it was published, and the date it was last updated when it has been revised. We revise guides when the law, platform policies or our practice changes. They are general information, not legal advice.
Confidentiality
Anything you tell us is handled in confidence from the first enquiry onwards. Only the ORMA team sees the material you send. We don't name clients, and nothing that could identify you or your matter is made public without your written consent. If you have a lawyer, we take our lead from them on anything with legal implications.
How we collect and handle personal information is set out in our privacy policy.
Find out what's possible in your situation
Free, confidential, no obligation. Most assessments back within one business day.
Get Free ProposalOutcomes depend on the specific content, applicable jurisdiction, available evidence, and platform or search conditions.