For real estate agents
Reputation management for Australian real estate agents
Australian specialists in addressing damaging client commentary, RateMyAgent issues, news coverage, and other online content affecting real estate agents and agencies. Free assessment within one business day. Confidential, no obligation.
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Australians helped
24h
Free assessment
No
Obligation
S. Hartley
Principal, Hartley Property
Hartley Property, Agency Site
hartleyproperty.com.au
Agent Profile, REA Listings
realestate.com.au
Old news article (suppressed)
localnews.example
Industry Award Feature
reb.com.au
Forum thread (suppressed)
forum.example
Why agents come to ORMA
Agency context, taken seriously
We work with individual agents, principals, and agency owners across residential, commercial, and rural markets. Engagements respect agency brand considerations and REI guidelines.
Confidential engagements
No agency or client details disclosed beyond what you choose to share.
Market-aware
Familiar with how RateMyAgent, REA, Domain, and local news coverage surface in branded searches for agents.
Listing-impact aware
Buyer and vendor decisions are heavily influenced by search results. We work the queries that actually drive listings.
What we help with
If any of these sound familiar, we can help
Most agents come to us with several issues at once. We address them in parallel. The longer damaging content sits on page one of branded searches for your name, the harder it is to shift.
Damaging client commentary
Reviews and posts on RateMyAgent, Google, Facebook, or independent forums containing factual inaccuracies, breaches of platform policy, or defamatory claims.
Old or damaging news coverage
Articles about past sale disputes, commission claims, or industry investigations still ranking for your name years later.
ASIC or licensing-related coverage
If you operate as a licensee or director, ASIC register entries and related news coverage can surface on branded searches. Visibility can be reduced through suppression.
Competitor disinformation
False or misleading content posted by competing agents about your conduct, listings, or commission arrangements. Addressable through platform policy or consumer law.
Personal data on broker sites
Your home address, family details, or contact information appearing on people-search aggregators you never signed up for.
Impersonation profiles
Fake LinkedIn, Facebook, or directory listings in your or your agency's name. Platform removal pathways apply.
How we pursue removal
From assessment to outcome
Every matter starts with a free assessment by our Australian team. Within one business day you have a clear view of the realistic options across removal and suppression pathways.
Free assessment
Send us the specific content. Within 24 hours an Australian specialist outlines the realistic options.
Tailored strategy
Built around the specific platforms, applicable grounds, and your agency context.
Action
Platform requests, legal pathways, publisher engagement, suppression. Several pathways worked in parallel.
Ongoing protection
Monitor for new content. Reinforce the positive footprint through listing cycles and market changes.
When removal isn't possible
Build the search presence that outranks the damage
Truthful client commentary, factually accurate news coverage, and public records sometimes can't be removed. In those cases, search suppression is the path: accurate, authoritative content under your name that outranks the damaging results on the queries vendors and buyers actually run.
Popular questions
Questions agents ask
If your question isn't here, ask us during the free assessment.
Can you address negative content on RateMyAgent or similar review platforms?
Sometimes. Reviews can be addressed where they breach the platform's content policy, contain false statements of fact, or where defamation grounds exist under Australian law. The free 24-hour assessment looks at the specific content and outlines the realistic options. Where removal isn't viable, search suppression makes the content far less visible on branded queries for your name.
What about news coverage of past sale disputes or commission claims?
Where coverage of a matter that was withdrawn, settled, or never proceeded remains live and uncorrected, we approach the publisher with right-of-reply or update requests. Where editorial cooperation isn't forthcoming, suppression pushes the article off page one of searches for your name. Outcomes depend on the publisher and the specific facts.
How long do most engagements take?
Most engagements run 3 to 12 months depending on the platforms involved, whether legal pathways apply, and how entrenched the existing content is. The free assessment within one business day gives you a realistic timeline before you commit.
Do you work with my agency principal or compliance team?
Yes. For matters involving the agency brand or potential REI guidelines we coordinate with your principal, compliance team, or external counsel where appropriate. The free assessment doesn't require you to disclose more than the specific content you're concerned about.
Is the engagement confidential?
Yes. Confidential and no obligation. We work with individual agents, principals, and agency owners across residential, commercial, and rural markets.
Can you help with competitor disinformation in my market?
Often yes. False or misleading content posted by competing agents can be addressed through platform policy (defamation, misrepresentation, impersonation) or Australian consumer law where the misleading content harms your business. The free assessment identifies which pathway fits the specific content.
Related: defamation pathways, old news still ranking for your name, or read our step-by-step process.
Find out what's actually possible in your situation
Free, confidential, no obligation. Most assessments back within one business day.
Get Free ProposalOutcomes depend on the specific content, applicable jurisdiction, available evidence, and platform or search conditions.
