For business owners
Reputation management for Australian business owners
Australian specialists in addressing damaging news coverage, defamatory commentary, ASIC director records, and other online content affecting business owners, founders, and directors. Free assessment within one business day. Confidential, no obligation.
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Australians helped
24h
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J. Donaldson
Founder, Donaldson Group
Donaldson Group, Official Site
donaldsongroup.com.au
Director Bio, Investor Relations
donaldsongroup.com.au
Old news article (suppressed)
businessnews.example
Industry Publication Feature
smartcompany.com.au
Forum thread (suppressed)
forum.example
Why business owners come to ORMA
Commercial context, taken seriously
We work with founders, directors, and senior managers across SMBs, growing companies, and listed entities. Engagements respect the commercial and announcement-sensitive considerations of running a business.
Confidential engagements
Typically include internal legal and PR teams under appropriate confidentiality arrangements.
ASIC and corporate-aware
Familiar with how director records, corporate filings, and business news surface online over time.
Growth-stage aware
Common engagement triggers: capital raises, M&A activity, hiring senior staff, expanding into new markets.
What we help with
If any of these sound familiar, we can help
Most business owners come to us with several issues at once. We address them in parallel. The longer damaging content sits on page one of branded searches, the harder it is to shift.
Old or damaging news coverage
Articles about historical proceedings, regulatory actions, dismissed matters, or wire-syndicated coverage still ranking for your business years later.
Defamatory blog or forum content
Posts on Whirlpool, Reddit, ProductReview, Trustpilot, or independent blogs where defamation grounds exist under Australian law.
ASIC and director records
ASIC register entries and associated news coverage surfacing on branded searches. Public records can't be removed but visibility can be reduced through suppression.
Competitor disinformation
False or misleading content about your business posted by competing companies or anonymous accounts. Addressable through platform policy or Australian consumer law.
Personal data on broker sites
Your home address, family details, or contact information appearing on people-search aggregators you never signed up for.
Impersonation accounts and fake listings
Fake LinkedIn, X, Facebook, or directory listings in your or your business's name. Platform removal pathways apply.
How we pursue removal
From assessment to outcome
Every matter starts with a free assessment by our Australian team. Within one business day you have a clear view of the realistic options across removal and suppression pathways.
Free assessment
Send us the specific content. Within 24 hours an Australian specialist outlines the realistic options.
Tailored strategy
Built around the specific platforms, applicable grounds, and your commercial context. Coordinated with internal teams where relevant.
Action
Platform requests, legal pathways, publisher engagement, suppression. Several pathways worked in parallel.
Ongoing protection
Monitor for new content. Reinforce the positive footprint as the business grows and changes.
When removal isn't possible
Build the search presence that outranks the damage
Public corporate records, factual news coverage, and historical reporting sometimes can't be removed. In those cases, search suppression is the path: accurate, authoritative content under your business name that outranks the damaging results on the queries that actually matter.
Popular questions
Questions business owners ask
If your question isn't here, ask us during the free assessment.
Can you address negative content on review platforms like ProductReview?
Sometimes. Reviews can be addressed where they breach the platform's content policy, contain false statements of fact, or where defamation grounds exist under Australian law. The free 24-hour assessment looks at the specific content and outlines the realistic options. Where removal isn't viable, search suppression makes the content far less visible on branded queries for your business name.
What about ASIC director records appearing for my name?
ASIC register entries are public records and can't be removed at the source. However, news coverage surrounding those records can sometimes be addressed, and search visibility of the register entries themselves can usually be reduced through suppression: a stronger footprint of accurate, authoritative content under your business name.
How long does it take to address damaging content about my business?
Most engagements run 3 to 12 months depending on the platforms involved, whether legal pathways apply, and how entrenched the existing content is. The free assessment within one business day gives you a realistic timeline before you commit.
Do you work with my corporate counsel or PR firm?
Yes. For defamation, misleading and deceptive conduct, or other matters with legal grounds we coordinate with your nominated counsel. For announcement-sensitive matters we work in parallel with your PR team. We don't provide legal or PR advice ourselves; we handle the content and search-result side of the work.
Is the engagement confidential?
Yes. Confidential and no obligation. We work with founders, directors, and managers across listed and private companies. The free assessment doesn't require you to disclose more than the specific content you're concerned about.
Can you help with competitor disinformation?
Often yes. False or misleading content posted by competitors can be addressed through platform policy (defamation, misrepresentation, impersonation) or Australian consumer law where the misleading content harms your business. The free assessment identifies which pathway fits the specific content.
Related: defamation pathways, old news still ranking for your name, or read our step-by-step process.
Find out what's actually possible in your situation
Free, confidential, no obligation. Most assessments back within one business day.
Get Free ProposalOutcomes depend on the specific content, applicable jurisdiction, available evidence, and platform or search conditions.
